We're a human-centered private equity firm focused on digital marketing and media investments.


Our Values

We understand that true value creation comes from a deep understanding of the companies we invest in and the industries they operate in. We take the time to thoroughly analyze each investment opportunity, looking beyond the numbers to understand the culture, values, and potential of the company.

Our Commitment

We believe that by working closely with management teams,
employees, and all stakeholders, we can create an environment that encourages innovation, growth, and long-term success. We actively seek out opportunities to collaborate with our portfolio companies, leveraging our expertise and resources to drive value and achieve shared goals.

Why Choose ISCP ?

Intuitive Selection Capital Partners is not just an investment firm; we are partners in growth. We strive to build strong relationships with our portfolio companies, providing them with the support, guidance, and resources they need to thrive. We believe that by working together, we can achieve exceptional results and create lasting value for all stakeholders.

Our Team

Our success is driven by the expertise and dedication of our leadership team. With a proven track record in building successful cultures, driving growth, and creating value, our team is committed to aligning interests and empowering stakeholders.

Our Values
Our Commitment
Why Choose ISCP ?
Our Team





Why Partner with Us?

Intuitive Selection Capital Partners, Inc. is a leading investment firm that takes a unique bottom-up/culture approach to investing. We believe that success is built on strong foundations, and we prioritize fostering collaboration and shared success in all our endeavors.

Collaborative Investment Focus

We are dedicated to understanding your unique goals. Whether you want to maintain involvement in your business or move on to a new chapter in life, we work closely with you to structure the transition that suits your desires. With a bottom-up approach to investing, we create win-win scenarios for all parties involved.

Building a Brighter Future

We focus on long-term growth and value creation aligns with the goals of many sellers who want to see their business continue to thrive under new ownership. With a commitment to transparency and collaboration, ISCP works to ensure a smooth transition and a successful future for both the business and its former owners.

What Sets Us Apart

We are more than your traditional private equity firm; we're a force for reimagining success. We empower visionary entrepreneurs to unlock their business's full potential. Our approach combines financial prowess, technological innovation, and operational finesse to propel your business to new heights.
Loïs Meroux, Founder
With a strong financial background and diverse experience, Loïs Meroux is consolidating the marketing and media industry.
Michael Hess, Chairman
Over 30 years of experience, Michael Hess is a seasoned leader in M&A, corporate finance, and investments.
Rohit Rathore, CEO
With 22+ years of leadership in technology, media, publishing, and marketing, Rohit Rathore is an industry veteran.
Raj Das, Board Member
With 28+ years in advertising, Big Data, Analytics, and AI, with a strong C-suite network, Raj is an Advertising Industry Leader.

Market Opportunity

The digital marketing and media industry presents a significant market opportunity due to its fragmented nature. The industry is characterized by numerous small regional players and a handful of major global competitors. This fragmentation leads to inefficiencies and challenges in the industry.

Go-To-Market Strategy

Our strategy revolves around identifying and acquiring niche players that complement our existing divisions, including Media, Creative, Analytics, Platforms, and Consulting. By integrating these companies into our portfolio, we can unlock exceptional market value and leverage synergies across our subsidiaries.